MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming s